AdVentures began with a familiar but telling problem: strong interest at the top of the funnel, followed by rapid drop-off and weak conversion. The underlying issue wasn’t traffic — it was friction, dilution of value, and a lack of narrative coherence across the customer journey.
Rather than treating this as a purely design problem, the work approached it as a commercial and experiential challenge:
What does the customer need to understand, feel, and trust — and in what order — before they’re willing to act?
Venture & Fundraising Support
A core strand of the work involved supporting startups through fundraising and commercial readiness. This included:
Building and refining financial models
Stress-testing assumptions and growth logic
Developing business plans and investor narratives
Coaching founders on how to communicate value clearly and confidently
The emphasis was always on coherence: ensuring that the numbers, story, and underlying business reality reinforced one another.
Customer & Experience Design
Alongside commercial work, AdVentures focused heavily on customer understanding and experience development.
This included:
Qualitative customer research and insight synthesis
Mapping and redesigning end-to-end service journeys
Working in-person with teams to elevate customer and guest experience — particularly within a health and wellness startup environment
Translating insight into tangible changes across services, touchpoints, and internal decision-making
The goal was not just usability, but felt quality — experiences that customers trusted, returned to, and recommended.
